SIXFAIR Ventures’ workshops are designed to provide a more in-depth experience. Typically, we’ll dive more deeply into one or two specific areas with the goal of audience members leaving with tangible progress towards answering the topic strategy questions for their organizations. The experience is enhanced if participants can be prompted ahead of time to do a little homework and bring some key (yet usually simple) data from their organization to actually work the question during the session.

Seminars and Workshops can be held to address these common needs in small organizations. If you don’t see your particular need listed, or have a specific topic in mind – then contact us and we’ll do our best to put something together for you.

Understanding Your Markets

  • Market Sizing – How do we figure out the size of our market in the absence of hard data? (Chapter 3 – Bottom-Up Market Sizing Tool)
  • Market Segmentation – How do I better understand the make-up of my overall market? (Chapter 4 – The Market Segmentation Tool)
  • Segment Niching – Now that my market is sized and segmented, how do I better understand segment niches? (Chapter 5 – The Segment Niching Tool)
  • Market Map – Is there a single yet comprehensive way to characterize the business health of my market, segments and niches? Chapter 6 – The Market Map Tool)

Understanding the Health of Your Product or Service

  • How do I assess the “Business Health” of my products and services? (Chapter 8 – The Product-Volume-Margin (PVM) Tool)
  • How do I assess the “Market Health” of my products and services? (Chapter 9 – The Strategic Market Portfolio Matrix)
  • How do we understand and prioritize which products/services need action? (Chapter 10 – The Product/Service Portfolio Matrix)

Getting Your New Product/Service Defined and Developed in Timely Fashion

  • Specification Development – How do I get the right product/service specification defined in timely fashion? (Chapter 13 – The Poor Man’s Quality Function Deployment (QFD) Tool)
  • Project Management – How do I successfully manage our product/service improvement projects? (Chapter 19 – The Milestone Project Management Tool)

Quickly Identifying and Addressing Cost Issues in My Organization

  • Internal Cost Reduction – How should we approach our “Internal” cost reduction/value enhancement efforts? (Chapter 14 – The Process Improvement Guidance Tool)
  • External Cost Reduction – Are we properly “Outsourcing” key elements of our cost structure? (Chapter 15 – The Strategic Outsourcing Matrix Tool).